Are you looking for an opportunity to apply your skills and talent to spark both innovation and positive social change? Symend is a rapidly growing fintech company that combines behavioral science with advanced AI, data, and analytics capabilities to enable companies to engage at-risk customers more effectively and humanely. By creating better ways to approach individuals with empathy and dignity at the time when they need it most, Symend’s employees are helping to transform the science of customer engagement and improve lives in North America and around the world.

The Opportunity

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role will support the marketing team in planning and executing events, managing digital campaigns, and ensuring smooth logistics for both in-person and virtual events. The ideal candidate will have strong organizational skills, experience in event coordination, and a passion for creating memorable experiences that drive engagement.

This will be a 12-month contract.

What You'll Be Doing

Events

• Evaluate opportunities for sponsorship, speaking engagements, webinars and PR
• Plan, coordinate, and execute various marketing events, including trade shows, conferences, product launches, and webinars
• Manage event budgets, timelines, and resources to ensure successful execution
• Coordinate with vendors, sponsors, and internal teams to handle all aspects of event planning and execution
• Oversee event logistics, including staff coordination, to ensure flawless execution
• Track and analyze event metrics and provide recommendations for future improvements

Digital Marketing

• Assist in developing and implementing digital marketing campaigns across various platforms (social media, email, website, etc.)
• Assist in maintaining the company's CRM database, marketing automation tools, social media, and website
• Manage and optimize email marketing campaigns, including list segmentation and performance tracking

General Marketing Support

• Contribute to brainstorming sessions and provide creative input for marketing initiatives
• Assist with market research and competitor analysis as needed
• Other tasks as assigned

Performance Expectations

• Event Success Metrics: Measure the success of events based on attendance, lead generation, post-event follow up, and pipeline generation.
• Digital Marketing Metrics: Track and improve engagement rates for email and social campaigns
• On-Time Delivery of Projects: Monitor the timely completion of event logistics, marketing campaigns, and associated tasks.
• Budget Adherence: Ensure events and marketing initiatives stay within budget.

What You'll Need

Education:

• Bachelor’s degree in Marketing, Communications, related field of study or equivalent work experience

Experience:

• 1-2 years in a marketing role in the B2B technology space, particularly marketing to large enterprise customers
• Proven track record of successfully planning and executing marketing events
• Proficiency in Microsoft Office Suite and Google Workspace
• Experience with marketing automation tools, CRM systems, and social media management platforms preferred

Key Competencies and Skills:

• Excellent project management and organizational skills
• Excellent writing and communications skills
• Ability to manage multiple projects at once, ensuring they come in on time and budget
• Creative problem-solving skills and attention to detail
• Ability to work independently and collaboratively in a fast-paced environment

Don’t meet every single requirement? At Symend we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why Symend?

We could tell you all about our competitive compensation, flexible work environment, social Fridays, and awesome team events, but working at Symend is so much more than that!

Working at Symend means being part of a driven and collaborative team that values trust, accountability and continuous learning. We work hard, but always make time for fun!

You get the chance to do work that matters on a product that truly changes lives!

About Symend At Symend, we believe that all customers should be treated with empathy and dignity. That’s why we leverage our deep understanding of consumer behavior to create personalized interactions that better engage and empower customers at all points of the customer journey. Our digital engagement platform uses behavioral science, data science and advanced analytics to help our clients build stronger relationships with their customers. Symend: The science of engagement.™

Symend’s relationship-based approach keeps enterprises attuned to the changing needs of their customers and empowers them to take action. This increases customer satisfaction, lowers operating costs, and helps resolve past due bills before reaching collections.

Founded in 2016, Symend’s platform is purpose built to serve complex global enterprises in telecommunications, financial services, utilities and media. Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America.

Symend: The science of engagement.™

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All positions require background screening. This will include criminal and education checks to comply with regulations.