About Pula

We are an insuretech firm that provides agriculture insurance design and execution services, specialising in index based insurance and are backed by top tier VC investors who have invested more than $25 million in the business. Since 2015 we have provided climate insurance to 15.4 million smallholder farmers, 41% of which were women across 19 markets in Africa and Asia who pay an average of $6.8 per season to insure their crops. So far we've unlocked over $2.22 billion of capital from local and international insurance markets for climate risks since we started in 2015 and paid out $40.8 million to our client farmers.

Pula is a fast-paced space, constantly adapting to new opportunities and challenges and we are made up of a high-performance, multi-cultural team. We expect our team to value performance, results and professionalism.

At Pula, our values are:

• Obsessed with results: We are responsible for our future and therefore we get things done!
• Connect the Dots: We continuously identify different customer needs & business problems and build solutions that deliver value.
• Have a Can do Attitude! We dare to do things differently to make things work.
• We have each others’ back: We look out for each other & we share high quality, timely feedback that makes us better.

According to the UN’s InterGovernmental Panel for Climate Change more than 3.3 billion people globally live in hotspots with high vulnerability to climate change and are now already feeling the impact of climate change through increased temperatures and increasingly erratic rainfall.
Insurance is a tool for vulnerable households in these affected regions to adapt to the effects that climate change is already having today on these households. It is a tool that enables for compensation payment for losses and damages that these households had no part in causing. Insurance compensation enables these households to make adjustments to their day to day livelihoods and practices and therefore allows for an equitable and just transition.

At Pula, we are building the systems that enable farmers worldwide to access insurance, using technology to insure this previously uninsured worldwide. We work in over 17 countries across Africa and Asia, and by 2021, have facilitated crop insurance cover to over 6 million farmers, 30% of which are women, across Kenya, India, Nepal, Pakistan, Rwanda, Uganda, Nigeria, Mali, Senegal, Zambia, Ethiopia, Madagascar, Tanzania, Mozambique and Malawi. We are a for profit, and have raised over $10 million from leading venture and institutional investors as well as developed philanthropic relationships with private foundations and bilateral donors such as the Bill & Melinda Gates Foundation and German Insure Resilience Solutions Fund that have accelerated investments in our target markets.

Pula is proudly fast paced, constantly learning from the challenges we face and overcome. We are proudly culturally diverse but united in our ambition of continuous high-performance. By challenging ourselves we believe that we can overcome the hard problems we love solving.

At Pula, our culture is defined by our:

1.Obsessed with results: We are responsible for our future and therefore we get things done!

2. Ability to connect the Dots: We continuously identify different customer needs & business problems and build solutions that deliver value.

3. Our Can do Attitude! We dare to do things differently to make things work.

4. Ability to have each others’ back: We look out for each other & we share high quality, timely feedback that makes us better.

What you will be doing

Sales & Business Development

• Sales Plan Execution: Research, prepare, and execute a sales plan focused on delivering new and recurring revenues through partnerships with agro-input companies and the public sector.
• Pipeline Development: Develop pipeline and continuously mature & and qualify opportunities in order to increase Pula’s market share and to enable achievement of sales target.
• Lead Generation: Generate and qualify new leads and use different approaches to penetrate prospective clients in your region.
• Sales Process Management: Progress prospects through a defined sales process to eventual contracting and implementation.
• Revenue Targets: Take ownership of the territory's revenue targetsand formulate strategies to achieve and exceed them. This includes setting clear sales goals, creating sales plans, and monitoring progress regularly.

What you need to be successful

• You have a strong track record in selling complex solutions to development agencies, governments and / or financial institutions in Pakistan
• You have demonstrable success working against a sales quota target
• You have experience working with Development Agencies and/or Government at all levels and navigating government structures.
• You are a critical thinker and have the ability to define problems, collect data, establish facts, and draw valid conclusions
• You are self-directed, work well alone and in a team structure.
• You are highly results-oriented, and willing to learn and expand your technical and product knowledge base through formal education, professional training, and self-study.
• You have knowledge and understanding of dealing with C-suite executives and have excellent communication and presentation skills, integrity and professionalism.
• You have the ability to use data and KPIs to make management decisions.
• You are fully comfortable with sales CRM platforms, Google Drive applications such as Google Sheets, Google Docs etc.
• You are based in Islamabad, Peshawar or Lahore.
• You can speak English and Urdu.

What Pula will bring to the table

• Growth potential: At Pula, we are building the systems that enable farmers worldwide to access insurance, using technology to insure this previously uninsured worldwide. We work in over 19 countries across Africa and Asia, and by 2023, have facilitated crop insurance cover to over 5 million farmers, 40% of which are women. We are a for profit, and have raised over $25 million from leading venture and institutional investors as well as developed philanthropic relationships with private foundations and bilateral donors such as the Bill & Melinda Gates Foundation and German Insure Resilience Solutions Fund that have accelerated investments in our target markets.
• Market Leader: Not only is the opportunity massive, but Pula is by far the market leader in it’s category with 11m farmers insured as of 2023.
• Solid: Pula has been funded by leading venture capital investors (Omidyar Network, ACCION, MercyCorps) and global philanthropic institutions (MasterCard Foundation, CGAP/World Bank as well as the Bill and Melinda Gates Foundation). Pula closed an oversubscribed $20m series B funding despite the economic downturn.
• Respected: Winner of the Singapore FinTech Festival 2019, Winner of The InsureTech of the Award, Africa. Featured on TED talks, The New York Times, The Economist.
• Impact and creation: This is a high-impact role, that offers a unique opportunity to bring the company to the next level, whilst developing new strategies, approaches and ideas.
• Leadership: The founders & CEO foster a culture of transparency, respect, high performance, pragmatism, execution and personal development.
• Purpose: It is rare to find a professional opportunity that offers accelerated professional development and a life purpose. Pula is going through a second phase of accelerated growth that will naturally provide professional development, whilst contributing to the financial stability of small farmers in the emerging markets.
• Remuneration: Competitive base salary accordingly with seniority and experience, commission on closed sales and an employee share option plan that offers an attractive equity upside.

To learn more about Pula you can visit

TED Talk: Crop Insurance, an Idea Worth Seeding
New York Times: He Grew up on a Farm. Now, He Helps Protect Them
The Economist: The Poor, Who Most Need Insurance, Are Least Likely to Have It

How to apply

Fill out the form below, and upload a resume in English.

Pula’s mission is to provide farmer resilience. To achieve this, we put our small holder farmers that use our services and the employees that provide them at the heart of everything we do. For that purpose, Pula was created to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all employees.