Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants. We’re building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to saving our planet.

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it).

Job Summary:

You are a results-driven Brand Management leader with a passion for delivering outstanding products to consumers! As a member of the Brand Management team, you will work cross-functionally with sales, marketing/ creative, legal/ regulatory, supply chain, insights and R&D to further our mission. You are able to manage complex products and navigate through ambiguity to develop the strategy and direction for the brand.

Key areas of focus would include:

- Understanding and reporting base business performance on an ongoing basis

- Be a steward of the brand, own the positioning, brand health measures, and garner a deep understanding of our consumers and customers.

- Expand the brand image and market share and improve overall brand perceptions

- Lead brand campaigns by collaborating cross functionally with creative, activations, legal and external agencies.

- Assess ROI and impact from on going marketing campaigns

- Build launch strategies and GTM planning for new product introductions

Essential Job Functions:

1. Strategic Brand Leadership:

- Develop and execute long-term brand strategies and annual business plans to enhance market position and achieve business objectives, rooted in robust understanding of your consumer, brand, and the category and competition.

- Identify and capitalize on market opportunities and emerging trends to drive brand innovation.

2. Brand Line Management:

- Understand ongoing issues & opportunities related to brand line performance, and consumer experience and direct action to address or capitalize.

- Represent brand line in ongoing S&OP and business forecasting

- Facilitates ongoing business health performance reviews deep dives and drive recommendations on action plans across 4ps to accelerate business performance.

3. Brand Management Processes:

- Support Brand Management processes & capabilities to drive efficiency and improve communication and collaboration across the organization.

- Support identifying and inventorying brand and total portfolio level claims, and securing approvals for additional brand claims we seek to advance the total Impossible Foods brand.

- Support margin expansion projects that cross brand lines, working closely with supply chain, finance, and sales as a primary contact to represent brand management for these margin enhancement initiatives.

- Support strong portfolio prioritization by overseeing and advancing a total SKU prioritization list.

- Own brand line reviews framework, process, and communicate business line review needs / requirements to brand management team.

4. Campaign and Program Management:

- Oversee the planning, development, and execution of major brand campaigns and marketing programs.

- Ensure that campaigns are aligned with brand values, target audience preferences, and business goals.

5. Leadership and Cross-Functional Collaboration:

- Collaborate with a team of brand managers, marketing professionals, product development, sales, finance, and other departments to align brand strategies with overall business objectives.

- Collaborate with external agencies, partners, and stakeholders to drive brand initiatives and ensure effective execution.

- Foster a collaborative and high-performance work environment.

6. Market Research and Insights:

- Conduct in-depth market research and analysis to inform brand strategy and decision-making.

- Monitor brand performance, consumer behavior, and competitive landscape to identify opportunities for growth.

7. Budget Management:

- Develop and manage the brand budget, ensuring efficient allocation of resources and return on investment.

- Track and report on budget performance and adjust spending as needed.

8. Brand Communication and Advocacy:

- Develop and oversee brand communication strategies to maintain consistent and compelling messaging across all channels.

- Act as a brand ambassador and advocate, representing the brand at key events and industry conferences.

9. Performance Measurement and Reporting:

- Establish key performance indicators (KPIs) and metrics to assess the effectiveness of brand strategies and campaigns.

- Prepare and present regular reports to senior management on brand performance, market trends, and strategic recommendations.