About the role

We are looking for a world-class Head of Brand, to lead and maintain Halter’s brand identity globally. If you like to lead by example, work collaboratively, and take a practical approach to strategy - this is the role for you.

As Halter’s presence has grown in New Zealand, the United States and Australia, we’ve continued to evolve our brand. We are now at the point where we need clear ownership of our image and identity: Any customer, regardless of their farm type or location, should feel connected to us as a company, and if you meet Halter at any event globally, you should be greeted by enthusiasm and authenticity. We are revolutionising farming, and we want farmers to feel connected to, and proud of, that journey!

The ideal candidate for this role has experience in global brands, has led brand strategy in a scale-up company, and is used to dealing with a B2B audience. Any agricultural experience is a bonus. If you never shy away from a challenge, are passionate about the customer, and constantly connect brand activations to commercial results - then you will thrive with Halter.

While this is a senior role with a strategic focus, we’re a small, agile team with a dynamic culture. As such, the right person is just as excited about executing as they are about setting the ideas. You will be able to transcend from high-level ambitions to detailed planning easily, and won’t have a problem with getting out on a farm or working the floor at events. We’re looking for a brand specialist who goes beyond the big idea, to testing it is working, re-adjusting based on results, and always looking for improvements.

You will work closely with our Marketing Director, Head of Performance Marketing and leaders in each region, as well as with our designers and content creators, ensuring that our brand comes to life in everything we do. To start with, this role will manage one Designer and one content creator. We are looking for someone that can bridge being a do-er, with being a player-coach. As the function continues to scale, you will be a core part of our marketing leadership team.

This will be a fast-paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to take ownership of an iconic New Zealand brand - helping more farmers around the world discover the farming revolution that is Halter – in New Zealand, the USA and then the world.