You know what’s better than just marketing a product? Building connections that last a lifetime. We’re looking for a bold and creative Team Lead (BTL Marketing) to craft unforgettable experiences, strengthen community ties, and drive direct consumer engagement. If you’re ready to take Formo’s animal-free message from awareness to loyalty, this role is for you.

As the architect of experiential marketing, grassroots advocacy, and PR efforts, you’ll be responsible for bridging the gap between curiosity and brand love. Your work will turn Formo’s innovative mission into personal and memorable consumer experiences.

What you’ll be doing

• PR and Grassroots Advocacy: Build and execute PR campaigns that position Formo as an innovative leader in alternative food. Cultivate strong relationships with media, influencers, and grassroots partners
• Create Memorable Activations: Develop and lead events, tastings, and pop-ups that showcase Formo’s mission and bring its products to life
• Social Media Leadership: Oversee Formo’s social media strategy, aligning community-building and influencer collaborations with broader marketing goals
• Strengthen Partnerships: Forge relationships with HoReCa (Hotels, Restaurants, Cafés) and grassroots organizations to amplify Formo’s reach and credibility
• Data-Driven Insights: Measure and optimize the impact of BTL campaigns, ensuring strong ROI and consumer impact
• Collaborate with Teams: Work hand-in-hand with the ATL team to ensure consistent messaging across all channels, from media to events