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Performance & Content Marketing Manager (m/f/d)

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Job Description

  • Content Management: Develop and execute an organic growth strategy, aligning content with company targets.
  • Performance Management: Manage campaigns from concept to execution, optimizing for KPIs.
  • Marketing Automation: Automate the top-of-funnel process using AI to scale workflows.
  • Toolstack Management: Oversee the marketing toolstack to streamline processes.
  • Team Leadership: Manage interns and working students, ensuring effective onboarding and development.
  • Content Creation: Streamline content production using AI, freelancers, and agencies.
  • Reporting & Analysis: Track KPIs and campaign performance, providing actionable insights (in cooperation with RevOps) Personality
  • Passionate about marketing's role in driving startup growth and excited about taking a company through Series A and beyond.
  • Results-driven and willing to take calculated risks to ensure we stay among the top 1% in our field.
  • Confident in decision-making while being adaptable and open to new ideas.
  • Strong team player who can also lead projects independently, fostering trust and collaboration.
  • Committed to building a positive culture and contributing to a supportive team environment

Skills

  • Proven experience in content marketing, campaign management, and marketing automation, with strong CRM expertise (ideally HubSpot).
  • Hands-on experience in campaign management and utilizing AI-driven marketing, along with CMS tools (e.g., Webflow, WordPress).
  • Strong understanding of marketing tools and toolstack management to optimize workflows.
  • Leadership experience managing interns or working students.
  • Strong analytical and interpersonal skills, collaborating with Sales and Revenue Operations for integrated strategies.
  • German Language Level C2

  • Entrepreneurial Freedom and Responsibility: Take the lead on projects with the freedom to innovate in a flat hierarchy. Your entrepreneurial ideas aren’t just welcomed—they’re essential and eagerly anticipated!
  • Dynamic and Fun Team Culture: Join a motivated, performance-driven team that also values collective fun and activities like sports. Collaboration is key.
  • Accelerated Growth and Learning: Experience the dynamic world of an early-stage startup. We push you to constantly expand your comfort zone and foster continuous personal and professional growth.
  • Real Impact on Climate Change: Play a crucial role in shaping the future of energy management and fighting climate change through your innovative work, we make our customers the pioneers of the energy transition.
  • Well-Being and Agile Work Environment: Benefit from an attractive compensation package, wellpass membership subsidies, jobrad and options for remote work
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