About Allego

Allego is the European leader in fast and ultra-fast charging solutions for electric vehicles (EVs), serving both businesses and individual drivers. Our mission is to contribute to the transition towards low-carbon mobility by providing a seamless and accessible charging experience for all EV models and drivers. In France, Allego operates a public network of over 250 high-power stations and is developing several hundred new projects. Our stations, located in strategic locations, deliver premium services in a rapidly growing and constantly evolving market.

About the role

This position places you at the heart of a highly dynamic and innovative sector: electric mobility, one of the cornerstones of the energy transition and decarbonization of transportation. By joining Allego, you will directly contribute to reducing CO₂ emissions while meeting the growing demand for sustainable mobility solutions from individuals, businesses, and municipalities.

You’ll have access to concrete resources to implement impactful actions and actively participate in shaping the future of mobility.

As France’s Marketing specialist, you will also have the opportunity to work in an international environment while being a key contributor to Allego’s local strategy.

Key Responsibilities

Reporting to the Commercial and Expansion Director of France, your main responsibilities will include:

• Defining and managing the marketing strategy for France in alignment with Allego's broader strategy at the national and European levels.
• Strengthening Allego’s visibility in France through targeted actions (communication campaigns, customer journey optimization, etc.).
• Developing synergistic initiatives with our landlord/operator partners (Carrefour, Burger King, Klepierre, Pathé, etc.).
• Collaborating with European central teams (branding, digital, CRM) to communicate the specific needs of the French market and initiate tailored developments.
• Segmenting target audiences (individuals, fleets) and developing specific marketing actions that highlight Allego’s contribution to the energy transition.
• Monitoring and analyzing the performance of marketing initiatives to maximize their impact.
• Supporting the structuring of a local marketing team: the position may evolve into a managerial role depending on business needs and the growth of activities in France.